Let’s talk about spam. No, not this spam. Unsolicited communication. Social media is a safe place for users to express themselves and participate in online community activities. Or, it was until marketers started trying to market to us more obviously. Now, I’m faced with a problem, as I love social media and am a very… Read More Spam. Spam spam spam spam spam.
Ah, viral marketing, a difficult but rewarding concept. There have been many ads that have gone viral (whether the company intended it to or not). Cadbury is notorious for ads that everyone knows and remembers (the creepy eyebrow kids, and the drumming Gorilla, to name a couple). Below are a whole bunch of my favourite… Read More “Viral” – The marketer’s favourite word
With technological devices becoming smaller and smaller, and more unique and innovative than ever, it makes you wonder what’s to come in the not-so-distant future. Whilst these devices make things more convenient for us (especially if you’re lazy), they also have their downsides that not too many people may have explored. For some really cool… Read More Wearable tech, yay or nay?
Let me begin by saying RIP mX newspaper. I miss reading your overheards (especially when mine was printed!), petty vents, here’s looking at you, for what it’s worth and much, much more. I hate to break it to you, mX but your app just isn’t the same as the real deal. Yes, people generally prefer… Read More To go mobile or not to go mobile
We all know those annoying, creepy ads on Facebook that are unusually specifically targeted to us. I once had one that said “American girl living down under” (I was born in New York and now live in Melbourne). This advertising technique has a name, “micro-targeting”. Hodis, Sriramachandramurthy, and Sashittal discuss four types of users on Facebook… Read More Stalker Alert
For those of you who haven’t grown up with technology and particularly social media, the idea can be a bit daunting, and from a business perspective social media can be downright terrifying. So that’s where I come in, to give my advice, as a Gen Y who can practically use social media in her sleep.… Read More Social Media 101
Remember the days when you’d be in a cramped car with your family, parents in the front arguing about whether or not they’ve missed the turnoff, trying to figure out which page of the Melway they need to be on? Or even rushing to the video store on movie night and making the impossible decision… Read More Out with the old, in with the new